go back
Ohvriabi — Bringing Warmth and Clarity to Victim Support Services
Estonia's victim support services needed a cohesive brand identity that could work consistently across all touchpoints. I led a brand refresh that unified fragmented visual assets, introduced warmth to a previously cold identity, and created practical tools for content managers to maintain consistency.
Timeline
2025
Role
Branding designer
Agency
ADM Interactive
Scope
Branding
- Mapped stakeholder needs and audited existing brand usage to identify inconsistencies and technical gaps
- Refined the logo for better legibility and consistent performance across all media while preserving brand recognition
- Introduced a warm, supportive secondary color palette and mesh gradient system to counter the "cold" perception
- Delivered comprehensive brand guidelines including typography standards, iconography (Tabler), and ready-to-use templates for documents and social media
behance
Mart Kikerpuu
go back
Ohvriabi — Bringing Warmth and Clarity to Victim Support Services
Estonia's victim support services needed a cohesive brand identity that could work consistently across all touchpoints. I led a brand refresh that unified fragmented visual assets, introduced warmth to a previously cold identity, and created practical tools for content managers to maintain consistency.
Timeline
2025
Role
Branding designer
Agency
ADM Interactive
Scope
Branding
- Mapped stakeholder needs and audited existing brand usage to identify inconsistencies and technical gaps
- Refined the logo for better legibility and consistent performance across all media while preserving brand recognition
- Introduced a warm, supportive secondary color palette and mesh gradient system to counter the "cold" perception
- Delivered comprehensive brand guidelines including typography standards, iconography (Tabler), and ready-to-use templates for documents and social media
behance
Mart Kikerpuu
Design Lead
brand, digital, product
behance